Motivation
-
In 2016, Uncle Wu founded a shop called "Uncle Wu’s Guitar Shop," where he introduced the concept of "Precise Setup," becoming the first dealer in the country to offer "Precise Setup and Lifetime Warranty”
-
In 2020, Uncle Wu launched a complete set of beginner guitar tutorial videos on social media platforms and established an online beginner guitar group. The only criterion for joining this group was that the guitar enthusiast must own a guitar had to be easy to play with low action. However, more than half of the guitars owned by guitar enthusiasts did not meet this standard. As a professional musician with nearly 10 years of experience in guitar making and repairing, Uncle Wu was encouraged by his followers to create a guitar specifically designed for beginners, offering Precise Setup and Lifetime Warranty, all at an affordable price.
-
In 2021, Uncle Wu founded Fivcil and launched its first product, the Essential S1, on May 21st. It became an instant hit, with every batch selling out immediately for an entire year, and it received almost no negative reviews for its quality.
Why the Name "Fivcil"
- Fivcil is derived from "Five" and "Concil." "Five" represents Uncle Wu, and "Concil" refers to the initial board of directors, which originally consisted of five core members, thus creating the name Fivcil. All of the core members are passionate guitar players.
Core Team Biographies
- Uncle Wu: Formerly a professional session musician at a recording studio, Uncle Wu began making guitars in 2016 and founded "Uncle Wu’s Guitar Shop" in the same year. He was the first in China to propose the Precise Setup concept which has now become industry standard. His shop was also the first in the country to incorporate the service concept of "Precise Setup and Lifetime Warranty" into guitar sales. During this time, he earned accolades such as the "Top Online Course Seller" on the Finger platform. In 2021, he founded Fivcil Guitars and released the first-generation product, the Essential S1, continuing the sales philosophy of his guitar shop. Fivcil Guitars also became the first guitar brand in the country to incorporate " Precise Setup and Lifetime Warranty " into its brand services.
- Yu Jingtong: As the factory director of Fivcil Guitars, Yu Jingtong entered the guitar manufacturing industry in 1997 and has nearly 30 years of experience in guitar production. He is also one of the core founding members of well-known brands. He is proficient in various guitar manufacturing techniques and has a comprehensive understanding of the entire industry chain, from upstream to downstream, providing the highest quality assurance for Fivcil Guitars.
- Zhang Wensi: Brand Director at FivCil Guitar. Postdoctoral researcher at Tsinghua University, specializing in polymer materials, functional devices, and human-computer interaction algorithms. Former member of the National Centre for the Performing Arts Youth Chamber Choir and the Sino-German Pastoral Song Choir. Has accumulated extensive theoretical and practical knowledge in both material science and music.
- Cheng Yue: Marketing manager at FivCil Guitar. Holds a Master's degree in Film Studies from the University of Southampton, UK. Has received two national awards, four provincial awards, five municipal awards, and multiple university-level awards for film and television works, demonstrating a deep understanding of visual media and brand culture operations.
- He Hui: Vice-General Manager at FivCil Guitar. Former project manager of a major domestic enterprise with extensive management experience and comprehensive management solutions. Currently responsible for team management, production and sales process optimization, and raw material and product quality control at FivCil Guitar. Has long been deeply involved in production and market activities, providing robust support for FivCil throughout the entire process from material sourcing to production and supply.